{"id":1141,"date":"2018-10-09T22:31:44","date_gmt":"2018-10-09T13:31:44","guid":{"rendered":"http:\/\/commonstrans.net\/?p=1141"},"modified":"2018-10-09T22:38:56","modified_gmt":"2018-10-09T13:38:56","slug":"%eb%a9%80%ec%a9%a1%ed%95%9c-%ec%82%ac%eb%9e%8c%ec%9d%84-%ec%82%ac%ec%9d%b4%ec%bd%94%ed%8c%a8%ec%8a%a4%eb%a1%9c-%eb%a7%8c%eb%93%9c%eb%8a%94-%ed%88%ac%ec%9e%90-%ed%8c%a8%eb%9f%ac%eb%8b%a4%ec%9e%84","status":"publish","type":"post","link":"http:\/\/commonstrans.net\/?p=1141","title":{"rendered":"\uba40\uca61\ud55c \uc0ac\ub78c\uc744 \uc0ac\uc774\ucf54\ud328\uc2a4\ub85c \ub9cc\ub4dc\ub294 \ud22c\uc790 \ud328\ub7ec\ub2e4\uc784"},"content":{"rendered":"<hr \/>\n<ul>\n<li>\uc800\uc790\u00a0 :\u00a0\u00a0\ub9b0 \uc2a4\ud0c0\uc6b0\ud2b8(Lynn Stout)<\/li>\n<li>\uc6d0\ubb38 :<span style=\"color: #ff9900;\">\u00a0<a href=\"http:\/\/evonomics.com\/how-maximizing-shareholder-value-turns-nice-people-into-psychopaths\/\">&#8220;How the Dominant Business Paradigm Turns Nice People into Psychopaths&#8221;<\/a><\/span> (2018.7.14)\u00a0<\/li>\n<li>\ubd84\ub958 : \ub0b4\uc6a9 \uc815\ub9ac<\/li>\n<li>\uc815\ub9ac\uc790 : \uc815\ubc31\uc218<\/li>\n<li>\uae30\ud0c0 :\u00a0Adapted from\u00a0The Shareholder Value Myth: How Putting Shareholders First Harms Investors, Corporations, and the Public\u00a0(Berrett-Koehler 2012)<\/li>\n<\/ul>\n<hr \/>\n<p>&nbsp;<\/p>\n<p class=\"0\" style=\"text-align: justify;\">\uc624\ub298\ub0a0 \uae30\uc5c5\uc744 \uc6b4\uc601\ud558\ub294 \uc0ac\ub78c\ub4e4\uc5d0\uac8c\ub294\u00a0\u2018\uc8fc\uc8fc \uac00\uce58(shareholder value)\u00a0\uadf9\ub300\ud654\u2019\uac00 \uc758\ubb34\ucc98\ub7fc \ub418\uc5b4 \uc788\ub2e4.\u00a0\ub300\ubd80\ubd84\uc758 \uc8fc\uc8fc \uac00\uce58 \uc639\ud638\uc790\ub4e4\uc740 \uacbd\uc81c\uc778(homo economicus)\u00a0\ubaa8\ub378(\uc8fc\uc8fc\ub4e4\uc740 \uc790\uc2e0\uc758 \ubd80\uc5d0 \ub300\ud574\uc11c\ub9cc \uc2e0\uacbd \uc4f4\ub2e4)\uc744 \ub2f9\uc5f0\ud55c \uac83\uc73c\ub85c \uc0dd\uac01\ud558\uc9c0\ub9cc,\u00a0\uc21c\uc804\ud788 \uc774\uae30\uc801\uc778 \ud589\ub3d9 \ubaa8\ub378\uc774 \ud56d\uc0c1 \uc801\uc6a9\ub418\ub294 \uac83\uc774 \uc544\ub2c8\ub77c\ub294 \uac83\uc774 \uc810\uc810 \ub354 \uc778\uc815\ub418\uace0 \uc788\ub2e4.\u00a0\uc774\uac83\uc774\u00a0\u2018\uc8fc\uc8fc \uac00\uce58 \uadf9\ub300\ud654\u2019\ub77c\ub294 \ud604\uc7ac \uc9c0\ubc30\uc801\uc778 \uc0ac\uc5c5 \ubaa8\ub378\uc5d0\u00a0\u2018<u>\uce5c\uc0ac\ud68c\uc801 \uc8fc\uc8fc<\/u>\u2019(prosocial shareholder)\ub77c\ub294 \uac1c\ub150\uc73c\ub85c \ub3c4\uc804\ud558\ub294 \uac83\uc744 \uac00\ub2a5\ud558\uac8c \ud55c\ub2e4.<\/p>\n<p class=\"0\" style=\"text-align: justify;\">\uacbd\uc81c\uc778 \uc774\ub860\uc758 \ubb38\uc81c\ub294 \uc21c\uc804\ud788 \ud569\ub9ac\uc801\uc774\uace0 \uc21c\uc804\ud788 \uc774\uae30\uc801\uc778 \uc778\uac04\uc740 \uc0ac\uc2e4\uc0c1 \uc0ac\uc774\ucf54\ud328\uc2a4\ub77c\ub294 \uc810\uc774\ub2e4.\u00a0\ub9cc\uc77c \uacbd\uc81c\uc778\uc774 \uc724\ub9ac\ub098 \ub2e4\ub978 \uc0ac\ub78c\ub4e4\uc758 \ubcf5\uc9c0\uc5d0 \uc2e0\uacbd \uc4f0\uc9c0 \uc54a\ub294\ub2e4\uba74 \uadf8\ub294 \uc790\uc2e0\uc758 \uc774\uc775\uc744 \uc704\ud574\uc11c\ub77c\uba74 \uac70\uc9d3\ub9d0\ud558\uace0 \uc0ac\uae30\uce58\uace0 \ud6d4\uce58\uace0 \uc2ec\uc9c0\uc5b4\ub294 \uc0b4\uc778\ub3c4 \ud560 \uac83\uc774\ub2e4.\u00a0\uc624\ub298\ub0a0 \ub9ce\uc740 \uc804\ubb38\uac00\ub4e4\uc774 \uc2e4\uc81c\ub85c \uc0ac\ub78c\ub4e4\uc774 \ud558\ub294 \ud589\ub3d9\uc744 \uad00\ucc30\ud558\ub294 \uc2e4\ud5d8\uc5d0\uc11c \ub098\uc624\ub294 \ub370\uc774\ud130\uc5d0 \uc758\uc874\ud558\ub294 \ud589\ub3d9\uacbd\uc81c\ud559(behavioral economics)\uc744 \uc218\uc6a9\ud558\ub294 \uac83\uc740 \ub180\ub784 \uc77c\uc774 \uc544\ub2c8\ub2e4.\u00a0\ud589\ub3d9\uacbd\uc81c\ud559\uc740 \uc6b0\ub9ac\ub4e4 \ub300\ubd80\ubd84\uc774 \uc591\uc2ec \uc5c6\ub294 \uc0ac\uc774\ucf54\ud328\uc2a4\uac00 \uc544\ub2c8\ub77c\ub294 \uc810\uc744 \ud655\uc778\ud574\uc8fc\uae30 \ub54c\ubb38\uc774\ub2e4.<\/p>\n<p class=\"0\" style=\"text-align: justify;\">\ub300\ubd80\ubd84\uc758 \uc0ac\ub78c\ub4e4\uc740 \uc801\uc5b4\ub3c4 \uc5b4\ub290\uc815\ub3c4\ub294 \uce5c\uc0ac\ud68c\uc801\uc774\ub2e4.\u00a0\uc2e0\ubb38\uc744 \uc77d\uc5b4\ubcf4\uba74 \uc774\uac83\uc774 \uc758\uc2ec\ub418\uaca0\uc9c0\ub9cc \uc774\ub294 \uc0ac\uae30,\u00a0\ubd80\ud328,\u00a0\uc0b4\uc778 \uac19\uc740 \ub4dc\ubb38 \uc77c\uc774 \ub274\uc2a4\uac00 \ub418\uae30 \ub54c\ubb38\uc774\ub2e4.\u00a0\uce5c\uc0ac\ud68c\uc801 \ud589\ub3d9\uc740 \ub9e4\uc6b0 \uc77c\ubc18\uc801\uc774\uae30\uc5d0 \uc624\ud788\ub824 \uc6b0\ub9ac\uac00 \uc54c\uc544\ubcf4\uc9c0 \ubabb\ud558\ub294 \uac83\uc774\ub2e4.<\/p>\n<p class=\"0\" style=\"text-align: justify;\">\uc0ac\ud68c\uc801 \ub51c\ub808\ub9c8\uc5d0 \ucc98\ud588\uc744 \ub54c\u00a097%\uc758 \uc0ac\ub78c\ub4e4\uc774 \uc790\uae30 \uc774\uc775\ub9cc \ub3cc\ubcf4\ub294\u00a0\u2018\ubcc0\uc808\u2019\uc804\ub7b5\ubcf4\ub2e4\ub294\u00a0\u2018\ud611\ub3d9\u2019\uc804\ub7b5\uc744 \ud0dd\ud55c\ub2e4.\u00a0\ubb3c\ub860 \uce5c\uc0ac\ud68c\uc801\uc73c\ub85c \ud589\ub3d9\ud558\ub294 \ub370 \uac1c\uc778\uc774 \uce58\ub974\ub294 \ube44\uc6a9\uc774 \uc99d\uac00\ud558\uba74 \uce5c\uc0ac\ud68c\uc801 \ud589\ub3d9\uc774 \uadf8\uc5d0 \ube44\ub840\ud558\uc5ec \uac10\uc18c\ud55c\ub2e4.\u00a0\ub9ce\uc774\ub294 \uc544\ub2c8\uace0 \uc870\uae08 \uc190\ud574\ub97c \ubcf4\ub294 \uacbd\uc6b0\uc5d0 \uc0ac\ub78c\ub4e4\uc740 \uce5c\uc0ac\ud68c\uc801\uc774 \ub420 \uac00\ub2a5\uc131\uc774 \ud070 \uac83\uc774\ub2e4.\u00a0\uadf8\ub7f0\ub370 \uacfc\ud559\uc801 \uc99d\uac70\ub294 \ub300\ub2e4\uc218\uc758 \uc0ac\ub78c\ub4e4\uc774 \uc790\uc2e0\uc758 \uc591\uc2ec\uc744 \ub530\ub974\uace0 \ub2e4\ub978 \uc774\ub4e4\uc744 \ub3d5\uae30 \uc704\ud574\uc11c\ub77c\uba74 \uc801\uc5b4\ub3c4 \uc870\uae08\uc758 \ud76c\uc0dd\uc740 \uac10\uc218\ud558\ub824 \ud55c\ub2e4\ub294 \uac83\uc744 \ubcf4\uc5ec\uc900\ub2e4.<\/p>\n<p class=\"0\" style=\"text-align: justify;\">\uc774\ub807\uac8c \uce5c\uc0ac\ud68c\uc131\uc774 \ub110\ub9ac \ud37c\uc838\uc788\ub2e4\uba74 \ud22c\uc790\uc790\ub4e4\ub3c4 \ubc30\ub2f9\uae08\uc774 \uc880 \uc904\ub354\ub77c\ub3c4 \ud68c\uc0ac\uac00 \uc0ac\ud68c\uc5d0 \ud574\uc545\uc744 \ub07c\uce58\ub294 \uc77c\uc744 \ub35c\ud558\uae30\ub97c \ubc14\ub77c\uc57c \ud558\ub294 \uac83 \uc544\ub2cc\uac00.\u00a0\uc2e4\uc81c\ub85c \ud55c \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74\u00a097%\uc758 \uc8fc\uc8fc\ub4e4\uc774 \ud68c\uc0ac \uad00\ub9ac\uc790\ub4e4\uc774 \ube44\uc8fc\uc8fc\ub4e4\uc758 \uc774\uc775\uc744 \uc6ec\ub9cc\ud07c\uc740 \uace0\ub824\ud574\uc57c \ud55c\ub2e4\uace0 \uc0dd\uac01\ud55c\ub2e4.\u00a0\ub610\ud55c\u00a0\u2018\uc0ac\ud68c\uc801\uc73c\ub85c \ucc45\uc784 \uc788\ub294 \ud22c\uc790\u2019\u00a0\ud380\ub4dc(socially responsible investment funds, \u201cSRI funds\u201d)\uc758 \uc778\uae30\uac00 \ub298\uc5b4\ub098\uace0 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc740 \uc8fc\uc8fc\ub4e4\uc758 \uce5c\uc0ac\ud68c\uc131\uc744 \ud6e8\uc52c \ub354 \uc9c1\uc811\uc801\uc73c\ub85c \ub9d0\ud574\uc900\ub2e4. SRI\ud380\ub4dc\ub294 \uc18c\ube44\uc790\ubcf4\ud638,\u00a0\uc778\uad8c,\u00a0\ud658\uacbd\uc758 \uc9c0\uc18d \uac00\ub2a5\uc131\uc5d0 \ucc2c\uc131\ud558\ub294 \ud68c\uc0ac\ub4e4\uc5d0 \ud22c\uc790\ud558\uba70 \ub2f4\ubc30,\u00a0\uc544\ub3d9\ub178\ub3d9,\u00a0\ubb34\uae30\uc0dd\uc0b0\uc744 \uc99d\uc9c4\ud558\ub294 \ud68c\uc0ac\ub97c \ud53c\ud55c\ub2e4.\u00a0\uc77c\ubd80 \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74\u00a0SRI\ud380\ub4dc\ub294 \uc218\ud589\uc131\uc774 \ub2e4\ub978 \ud380\ub4dc\ubcf4\ub2e4 \uc880 \ub0ae\ub2e4\uace0 \ud558\ub294\ub370, SRI\ud380\ub4dc\uac00 \ub3c8\uc744 \ubaa8\uc73c\ub294 \uc18d\ub3c4\ub294 \uc81c\ub3c4\ud654\ub41c \ud22c\uc790\uc0b0\uc5c5 \uc804\uccb4\ubcf4\ub2e4 \ud6e8\uc52c \ub354 \ube60\ub974\ub2e4. 2010\ub144\uc5d0 \ubaa8\ub4e0 \uc804\ubb38\uc801\uc73c\ub85c \uad00\ub9ac\ub418\ub294 \uc790\uc0b0\uc758\u00a012%\uac00\u00a0SRI\ud380\ub4dc\uc5d0 \uc758\ud574 \uad00\ub9ac\ub418\uc5c8\ub2e4.\u00a0\uc774 \uc774\uc678\uc5d0\ub3c4 \ud22c\uc790\uc790\ub4e4\uc758 \uce5c\uc0ac\ud68c\uc131\uc740 \ub9e4\ud574 \uc8fc\uc8fc\ub4e4\uc774 \ub0b4\ub294,\u00a0\ud68c\uc0ac\uc5d0\uac8c \ub354 \ucc45\uc784 \uc788\uac8c \ud589\ub3d9\ud558\ub77c\uace0 \uccad\ud558\ub294 \uc81c\uc548\ub4e4\uc5d0\uc11c \ubcfc \uc218 \uc788\ub2e4. &lt;\uc724\ub9ac\uc801 \uc0ac\uc5c5\ubb38\ud654 \uc13c\ud130&gt;(Center for Ethical Business Culture)\uc758\u00a02010\ub144 \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74 \ucd5c\uadfc\uc5d0 \uc120\ud638\ub418\ub294 \uc8fc\uc81c\uc5d0\ub294 \uae30\uc5c5\uc758 \uc815\uce58\uc801 \uae30\uc5ec,\u00a0\uc804\uc9c0\uad6c\uc801 \ub178\ub3d9\ud45c\uc900,\u00a0\uae30\ud6c4\ubcc0\ud654,\u00a0\uc9c0\uc18d \uac00\ub2a5\uc131\uc774 \ud3ec\ud568\ub41c\ub2e4.<\/p>\n<p class=\"0\" style=\"text-align: justify;\">97%\ub098 \ub418\ub294 \uc0ac\ub78c\ub4e4\uc774 \uce5c\uc0ac\ud68c\uc801\uc774\ub77c\uba74 \uc65c\u00a0SRI\ud380\ub4dc\uc5d0 \ub354 \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \ud22c\uc790\ud558\uc9c0 \uc54a\ub294 \uac83\uc77c\uae4c?\u00a0\uc65c \ub354 \ub9ce\uc740 \uc8fc\uc8fc\ub4e4\uc774 \ud68c\uc0ac\uc5d0 \ud0c4\uc18c \ubc1c\uc790\uad6d\uc744 \uc904\uc774\ub77c\uace0 \uccad\ud558\uc9c0 \uc54a\ub294 \uac83\uc77c\uae4c?\u00a0\uce5c\uc0ac\ud68c\uc131\uacfc \uc99d\uad8c \uc2dc\uc138 \ub9d0\uace0\ub294 \uad00\uc2ec\uc774 \uc5c6\ub294 \uc8fc\uc8fc\ub4e4 \uc0ac\uc774\uc758 \uc774 \uac04\uadf9\uc744 \uc5b4\ub5bb\uac8c \uc774\ud574\ud560 \uac83\uc778\uac00?<\/p>\n<p class=\"0\" style=\"text-align: justify;\">\ud558\ubc84\ub4dc\uc758 \ubc95\ud559\uc790 \uc5d8\ub85c\ud788(Einer Elhauge)\uc758\u00a02005\ub144\u00a0<a href=\"https:\/\/scholar.harvard.edu\/files\/einer_elhauge\/files\/sacrificing_corporate_profits.pdf\"><u>\ub17c\ubb38<\/u><\/a>\uc774 \uc774 \ubb38\uc81c\ub97c \ud0d0\uad6c\ud588\ub2e4.\u00a0\uadf8\ub294 \uc6d0\ub798 \uce5c\uc0ac\ud68c\uc801\uc774\ub358 \uc0ac\ub78c\uc774 \ud22c\uc790\uc790\uac00 \ub418\uba74 \uc790\uc2e0\uc758 \uce5c\uc0ac\ud68c\uc801 \uc131\ud5a5\uacfc \ubc18\ub300\ub85c \uc0ac\ud68c\ub97c \ub3cc\ubcf4\uc9c0 \uc54a\ub294 \uacb0\uc815\uc744 \ud560 \uac00\ub2a5\uc131\uc774 \ub192\ub2e4\uace0 \uacb0\ub860\uc744 \ub0b4\ub838\ub2e4.\u00a0\uc5ec\uae30\uc5d0 \ub450 \uac00\uc9c0 \uc774\uc720\uac00 \uc788\ub294\ub370,\u00a0\u2460\u00a0\uacbd\uc601\uc5d0 \uad00\uc5ec\ud558\uc9c0 \uc54a\ub294 \uc8fc\uc8fc\ub4e4\uc740 \ud68c\uc0ac\uc758 \uc77c\uc0c1\uc801 \uc5c5\ubb34\ub97c \ubaa8\ub974\uae30 \ub54c\ubb38\uc5d0 \uae30\uc5c5\uc758 \ubc18\uc0ac\ud68c\uc801 \ud589\ub3d9\uc744 \uc54c \uc218 \uc5c6\uace0 \ub300\uc751\ud560 \uc218 \uc5c6\ub2e4.\u00a0\uc2ec\uc9c0\uc5b4 \uadf8\ub4e4\uc774 \ubcf4\ub294 \uac83\uc740 \uc99d\uad8c\uc2dc\uc138\uc774\uae30 \ub54c\ubb38\uc5d0 \uad00\ub9ac\uc790\ub4e4\ub85c \ud558\uc5ec\uae08 \uc81c3\uc790\uc5d0\uac8c \ud53c\ud574\ub97c \uc8fc\ub294 \uc77c\uc744 \ub354 \uac00\ub2a5\ud558\uac8c \ub9cc\ub4dc\ub294 \uc804\ub7b5\uc744 \ud0dd\ud558\ub3c4\ub85d \uc555\ub825\uc744 \uac00\ud560 \uc218\ub3c4 \uc788\ub2e4.\u00a0\u2461\u00a0\ud22c\uc790\uc790\ub4e4\uc774 \uc591\uc2ec\uc5d0 \ub530\ub77c \ud22c\uc790\ub97c \ud558\ub354\ub77c\ub3c4 \uae30\uc5c5 \ubd80\ubb38 \uc804\uccb4\uc758 \ud589\ub3d9\uc5d0\ub294 \uac70\uc758 \ud639\uc740 \ud558\ub098\ub3c4 \uc601\ud5a5\uc744 \ubbf8\uce58\uc9c0 \ubabb\ud55c\ub2e4.<\/p>\n<p class=\"0\" style=\"text-align: justify;\">\uc99d\uad8c\uc2dc\uc7a5\uc740 \uce5c\uc0ac\ud68c\uc801 \ud22c\uc790\ub97c \uc88c\uc808\uc2dc\ud0a8\ub2e4\ub294 \uc5d8\ub85c\ud788\uc758 \uacb0\ub860\uc744 \uac15\ud654\ud558\ub294 \ub2e4\ub978 \ub370\uc774\ud130\ub3c4 \uc788\ub2e4.\u00a0\uc774 \ub370\uc774\ud130\ub294 \uc0ac\ub78c\ub4e4\uc758 \uce5c\uc0ac\ud68c\uc801 \ucda9\ub3d9\uc774 \uc0ac\ud68c\uc801\uc778 \ub9e5\ub77d\uc5d0 \ub530\ub978\ub2e4\ub294 \uac83\uc744 \ubcf4\uc5ec\uc900\ub2e4.\u00a0\uc989 \uc0ac\ub78c\ub4e4\uc740 \uc911\uace0\ucc28\ub97c \uc0b4 \ub54c\uc640 \uac19\uc740 \uc0c1\ud669\uc5d0\uc11c\ub294 \uc21c\uc804\ud788 \uc774\uae30\uc801\uc73c\ub85c \ud589\ub3d9\ud558\uace0 \uacb0\ud63c\uc2dd \ud53c\ub85c\uc5f0\uc5d0 \ucc38\uc11d\ud560 \ub54c\uc640 \uac19\uc740 \uc0c1\ud669\uc5d0\uc11c\ub294 \ub354 \uc774\ud0c0\uc801\uc73c\ub85c \ud589\ub3d9\ud55c\ub2e4\ub294 \uac83\uc774\ub2e4.\u00a0\uc774\ub97c\u00a0\u2018\uc9c0\ud0ac-\ud558\uc774\ub4dc \uc2e0\ub4dc\ub86c\u2019\uc774\ub77c\uace0 \ubd80\ub97c \uc218 \uc788\ub2e4.<\/p>\n<p class=\"0\" style=\"text-align: justify;\">\uc2e4\ud5d8 \uc5f0\uad6c\uc5d0\uc11c \ub4dc\ub7ec\ub09c,\u00a0\uc9c0\ud0ac(\uce5c\uc0ac\ud68c\uc801 \uc131\ud5a5)\uacfc \ud558\uc774\ub4dc(\uc774\uae30\uc801 \uc131\ud5a5)\uc744 \ubd88\ub7ec\ub0b4\ub294 \uc0c1\ud669\uc744 \ud45c\ub85c \uc815\ub9ac\ud558\uba74 \ub2e4\uc74c\uacfc \uac19\ub2e4.<\/p>\n<table style=\"width: 100%; border-collapse: collapse; border-color: #1a1616; background-color: #e8a9a9; height: 120px;\" border=\"1\">\n<tbody>\n<tr style=\"height: 24px;\">\n<td style=\"width: 7.55732%; text-align: center; height: 24px;\">\u00a0<\/td>\n<td style=\"width: 46.2888%; background-color: #ed1111; height: 24px; text-align: center;\">\uc9c0\ud0ac<\/td>\n<td style=\"width: 46.1538%; height: 24px; background-color: #3dd417; text-align: center;\">\ud558\uc774\ub4dc<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 7.55732%; text-align: center; height: 24px;\">1<\/td>\n<td style=\"width: 46.2888%; height: 24px; background-color: #f03e3e;\">\u00a0\uce5c\uc0ac\ud68c\uc801\uc73c\ub85c \ud589\ub3d9\ud558\uae30\ub97c \uc694\uccad\ubc1b\uc744 \ub54c<\/td>\n<td style=\"width: 46.1538%; height: 24px; background-color: #4ed95a;\">\u00a0\uc774\uae30\uc801\uc73c\ub85c \ud589\ub3d9\ud574\uc57c \ud55c\ub2e4\ub294 \ub9d0\uc744 \ub4e4\uc744 \ub54c<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 7.55732%; text-align: center; height: 24px;\">2<\/td>\n<td style=\"width: 46.2888%; height: 24px; background-color: #f03e3e;\">\u00a0\ub2e4\ub978 \uc0ac\ub78c\ub4e4\uc774 \uce5c\uc0ac\ud68c\uc801\uc73c\ub85c \ud589\ub3d9\ud55c\ub2e4\uace0 \ubbff\uc744 \ub54c<\/td>\n<td style=\"width: 46.1538%; height: 24px; background-color: #4ed95a;\">\u00a0\ub2e4\ub978 \uc0ac\ub78c\ub4e4\uc774 \uc774\uae30\uc801\uc73c\ub85c \ud589\ub3d9\ud55c\ub2e4\uace0 \ubbff\uc744 \ub54c<\/td>\n<\/tr>\n<tr style=\"height: 48px;\">\n<td style=\"width: 7.55732%; text-align: center; height: 48px;\">3<\/td>\n<td style=\"width: 46.2888%; height: 48px; background-color: #f03e3e;\">\u00a0\uce5c\uc0ac\ud68c\uc801 \uacb0\uc815\uc774 \ub2e4\ub978 \uc774\ub4e4\uc5d0\uac8c \ub354 \ud070 \ud61c\ud0dd\uc744 \uc81c\uacf5\ud55c\ub2e4\uace0 \uc0dd\uac01\ud560 \ub54c<\/td>\n<td style=\"width: 46.1538%; height: 48px; background-color: #4ed95a; text-align: justify;\">\u00a0\uc790\uc2e0\uc758 \uc774\uae30\uc2ec\uc774 \ub2e4\ub978 \uc0ac\ub78c\uc5d0\uac8c \ubcc4\ub85c \ud639\uc740 \uac70\uc758 \uc190\ud574\ub97c \ub07c\uce58\uc9c0 \uc54a\ub294\ub2e4\uace0 \uc0dd\uac01\ud560 \ub54c<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"0\" style=\"text-align: justify;\">\ud22c\uc790 \ud589\uc704\uc5d0\uc11c\u00a0\u2018\uc8fc\uc8fc \uac00\uce58\uc758 \uadf9\ub300\ud654\u2019\ub294 \ud558\uc774\ub4dc\ub97c \ubd88\ub7ec\ub0b4\ub3c4\ub85d \ub418\uc5b4\uc788\ub294 \uac83\uc73c\ub85c \ubcf4\uc778\ub2e4.\u00a0\uc774 \ub3c4\uadf8\ub9c8\ub294 \uc8fc\uc8fc\ub4e4\ub85c\uc11c\ub294 \uae30\uc5c5\uc774 \uc774\ud574\uad00\uacc4\uc790\ub4e4,\u00a0\uc0ac\ud68c \ud639\uc740 \ud658\uacbd\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \uc0dd\uac01\ud558\uc9c0 \uc54a\uace0 \uc99d\uad8c \uac00\uaca9\uc744 \uc62c\ub9ac\ub77c\uace0 \uad00\ub9ac\uc790\ub4e4\uc744 \uc555\ubc15\ud558\ub294 \uac83\uc774 \ub3c4\ub355\uc801\uc73c\ub85c \uc815\ub2f9\ud558\ub2e4\uace0 \uac00\ub974\uce58\uae30 \ub54c\ubb38\uc774\ub2e4.\u00a0\ub610\ud55c \uc774 \ub3c4\uadf8\ub9c8\ub294 \uc774\uae30\uc801\uc778 \ud22c\uc790\ud589\uc704\uac00 \ub2e4\ub978 \uc0ac\ub78c\ub4e4\uc744 \ud574\uce58\uae30\ub294\ucee4\ub155\u00a0\u2018\uae30\uc5c5 \uac70\ubc84\ub10c\uc2a4\u2019\ub97c \uac1c\uc120\ud55c\ub2e4\uace0 \uac00\ub974\uce5c\ub2e4.<\/p>\n<p class=\"0\" style=\"text-align: justify;\">\uc774\ub7f0 \uc0c1\ud669\uc5d0\uc11c\ub294\u00a0SRI\u00a0\ud380\ub4dc\ub97c \uc120\ud0dd\ud558\ub294 \ud22c\uc790\uc790\ub4e4\uc774 \uc18c\uc218\uc778 \uac83\uc774 \ub180\ub784 \uc77c\uc774 \uc544\ub2c8\ub77c \uadf8\ub7f0 \ud22c\uc790\ub97c \ud558\ub294 \uc0ac\ub78c\ub4e4\uc774 \uc870\uae08\uc774\ub77c\ub3c4 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc774 \ub180\ub78d\ub2e4.\u00a0\ud604\ub300\uc758 \uc99d\uad8c\uc2dc\uc7a5\uc740 \uc8fc\uc8fc \uac00\uce58 \uc218\uc0ac(\u4fee\u8fad)\ub97c \ub3d9\uc6d0\ud558\uba74\uc11c\u00a0\uce5c\uc0ac\ud68c\uc801 \ud22c\uc790\uc5d0 \uac70\uc758 \ub118\uae30 \uc5b4\ub824\uc6b4 \uc7a5\uc560\ub97c \ubd80\uacfc\ud55c\ub2e4.\u00a0\uc774\uac83\uc774 \uc65c \uc2dc\uc5d0\ub77c\ud074\ub7fd(the Sierra Club)[\uac00\uc7a5 \uc624\ub79c \uc5ed\uc0ac\ub97c \uac00\uc9c4 \ud658\uacbd\ubcf4\ud638\ub2e8\uccb4]\uacfc \uc138\uacc4\uc57c\uc0dd\ud380\ub4dc(World Wildlife Fun)\uc5d0 \uae30\ubd80\ud558\ub294 \uc0ac\ub78c\ub4e4\uc774 \ud658\uacbd\uc744 \ud30c\uad34\ud558\ub294 \uc77c\ub85c \ub3c8\uc744 \ubc84\ub294 \uc11d\uc720\ud68c\uc0ac\uc640 \ubc8c\ucc44\ud68c\uc0ac\uc758 \uc8fc\uc2dd\uc744 \ud589\ubcf5\ud558\uac8c \ubcf4\uc720\ud558\uace0 \uc788\ub294\uc9c0\ub97c \uc124\uba85\ud574\uc900\ub2e4.<\/p>\n<p class=\"0\" style=\"text-align: justify;\">\uc774\uac83\uc774 \ub9d0\ud574\uc8fc\ub294 \uac83\uc740,\u00a0\uc591\uc2ec \uc5c6\ub294 \uc0ac\uc774\ucf54\ud328\uc2a4\uac00 \uc544\ub2cc \uc0ac\ub78c\ub3c4 \ud22c\uc790\uacb0\uc815\uc744 \ud560 \ub54c\uc5d0\ub294 \uc0ac\uc774\ucf54\ud328\uc2a4\ucc98\ub7fc \ud589\ub3d9\ud55c\ub2e4\ub294 \uac83\uc774\ub2e4.\u00a0\uc870\uc5bc \ubc30\ucee8(Joel Bakan)\uc740 \uc790\uc2e0\uc758\u00a02004\ub144 \ub2e4\ud050\u00a0&lt;\uae30\uc5c5&gt;(The Corporation)\uc5d0\uc11c \uae30\uc5c5\uacbd\uc601\uc790\ub4e4\uc774 \uc8fc\uc8fc \uac00\uce58\ub97c \uadf9\ub300\ud654\ud574\uc57c \ud55c\ub2e4\uace0 \ubbff\uae30 \ub54c\ubb38\uc5d0 \uae30\uc5c5\uc740\u00a0\u2018\uc0ac\uc774\ucf54\ud328\uc2a4 \uc870\uc9c1\u2019\uc774\ub77c\uace0 \uc8fc\uc7a5\ud588\ub2e4.\u00a0\uc774\uac83\uc774 \uc0ac\uc2e4\uc778 \ub9cc\ud07c\uc740 \uc8fc\uc8fc\ub4e4\uc774 \ube44\ub09c\uc744 \ubc1b\uc544\uc57c \ud55c\ub2e4.\u00a0\ud1a0\ub860\ud1a0\ub300\ud559 \ubc95\ud559\uacfc \uad50\uc218\uc778 \ub9ac(Ian Lee)\ub294 \uc774\ub807\uac8c \ub9d0\ud55c\ub2e4: \u201c\ub9cc\uc77c \uae30\uc5c5\ub4e4\uc774 \uc0ac\uc2e4\uc0c1\u00a0\u2018\ubcd1\ub9ac\uc801\uc778\u2019\u00a0\uc774\uc724\uadf9\ub300\ud654 \uc2e4\ud589\uc790\ub4e4\uc774\ub77c\uba74,\u00a0\uc774\ub294 \uae30\uc5c5 \uad00\ub828 \ubc95 \ub54c\ubb38\uc774 \uc544\ub2c8\ub77c \uc8fc\uc8fc\ub4e4\ub85c\ubd80\ud130\uc758 \uc555\ubc15 \ub54c\ubb38\uc774\ub2e4.\u201d<\/p>\n<p class=\"0\" style=\"text-align: justify;\">\uc77c\ubd80 \uc8fc\uc8fc\ub4e4\uc740 \uc2e4\uc81c\ub85c \uc0ac\uc774\ucf54\ud328\uc2a4\ub4e4\uc77c \uac83\uc774\uba70 \uadf8\ub4e4\uc758 \ud68c\uc0ac\uac00 \uc18c\ube44\uc790\ub4e4\uc744 \uae30\ub9cc\ud558\ub4e0 \uc9c1\uc6d0\ub4e4\uc744 \ud574\uce58\ub4e0 \ud658\uacbd\uc744 \uc624\uc5fc\uc2dc\ud0a4\ub4e0 \ud558\ub4f1\uc758 \uc2e0\uacbd\uc744 \uc4f0\uc9c0 \uc54a\uc744 \uac83\uc774\ub2e4.\u00a0\uadf8\ub7ec\ub098 \uba85\ubc31\ud55c \uc99d\uac70\uac00 \ubcf4\uc5ec\uc8fc\ub4ef\uc774 \ub300\ub2e4\uc218\ub294 \uadf8\ub7f0 \uacb0\uacfc\ub97c \ud53c\ud558\uae30 \uc704\ud574\uc11c \uc801\uc5b4\ub3c4 \uc218\uc775\uc774 \uc870\uae08 \uac10\uc18c\ud558\ub294 \uac83\uc744 \ubc1b\uc544\ub4e4\uc774\ub294 \ucabd\uc744 \ud0dd\ud55c\ub2e4.\u00a0\uadf8\ub9ac\uace0 \ub300\ubd80\ubd84\uc758 \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74\u00a0SRI\u00a0\ud22c\uc790\uac00 \uac10\uc18c\uc2dc\ud0a4\ub294 \uc218\uc775\uc740 \ubbf8\ubbf8\ud560 \ubfd0\uc774\ub2e4.\u00a0\uc8fc\uc8fc \uc0ac\uc774\ucf54\ud328\uc2a4\ub294 \uc790\uc5f0\uc2a4\ub7fd\uac70\ub098 \ubd88\uac00\ud53c\ud55c \uac83\uc774 \uc544\ub2c8\ub77c \uc778\uacf5\ubb3c\uc774\uba70 \uc9d1\ub2e8\ud589\ub3d9\uc5d0\uc758 \uc7a5\uc560\uac00 \uc8fc\uc8fc\uac00\uce58 \uc774\ub370\uc62c\ub85c\uae30\uc640 \uacb0\ud569\ud55c \ub370\uc11c \ub098\uc628 \ubd88\ud589\ud55c \uacb0\uacfc\uc774\ub2e4.<\/p>\n<p class=\"0\" style=\"text-align: justify;\">\u2663<\/p>\n<div class=\"pdfprnt-buttons pdfprnt-buttons-post pdfprnt-bottom-right\"><a href=\"http:\/\/commonstrans.net\/index.php?rest_route=%2Fwp%2Fv2%2Fposts%2F1141&print=pdf\" class=\"pdfprnt-button pdfprnt-button-pdf\" target=\"_blank\"><img src=\"http:\/\/commonstrans.net\/wp-content\/plugins\/pdf-print\/images\/pdf.png\" alt=\"image_pdf\" title=\"View PDF\" \/><\/a><a href=\"http:\/\/commonstrans.net\/index.php?rest_route=%2Fwp%2Fv2%2Fposts%2F1141&print=print\" class=\"pdfprnt-button pdfprnt-button-print\" target=\"_blank\"><img src=\"http:\/\/commonstrans.net\/wp-content\/plugins\/pdf-print\/images\/print.png\" alt=\"image_print\" title=\"Print Content\" \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>\uc800\uc790\u00a0 :\u00a0\u00a0\ub9b0 \uc2a4\ud0c0\uc6b0\ud2b8(Lynn Stout) \uc6d0\ubb38 :\u00a0&#8220;How the Dominant Business Paradigm Turns Nice People into Psychopaths&#8221; (2018.7.14)\u00a0 \ubd84\ub958 : \ub0b4\uc6a9 \uc815\ub9ac \uc815\ub9ac\uc790 : \uc815\ubc31\uc218 \uae30\ud0c0 :\u00a0Adapted from\u00a0The Shareholder Value Myth: How Putting Shareholders First Harms Investors, Corporations, and the Public\u00a0(Berrett-Koehler 2012) &nbsp; \uc624\ub298\ub0a0 \uae30\uc5c5\uc744 \uc6b4\uc601\ud558\ub294 \uc0ac\ub78c\ub4e4\uc5d0\uac8c\ub294\u00a0\u2018\uc8fc\uc8fc \uac00\uce58(shareholder value)\u00a0\uadf9\ub300\ud654\u2019\uac00 \uc758\ubb34\ucc98\ub7fc \ub418\uc5b4 \uc788\ub2e4.\u00a0\ub300\ubd80\ubd84\uc758 \uc8fc\uc8fc \uac00\uce58 \uc639\ud638\uc790\ub4e4\uc740 \uacbd\uc81c\uc778(homo economicus)\u00a0\ubaa8\ub378(\uc8fc\uc8fc\ub4e4\uc740 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[40],"tags":[709,714,715,708,713,716,718,710,711,717,712,707],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\uba40\uca61\ud55c \uc0ac\ub78c\uc744 \uc0ac\uc774\ucf54\ud328\uc2a4\ub85c \ub9cc\ub4dc\ub294 \ud22c\uc790 \ud328\ub7ec\ub2e4\uc784 - \ucee4\uba3c\uc988 \ubc88\uc5ed \ub124\ud2b8\uc6cc\ud06c<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/commonstrans.net\/?p=1141\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\uba40\uca61\ud55c \uc0ac\ub78c\uc744 \uc0ac\uc774\ucf54\ud328\uc2a4\ub85c 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